— J. Design services & processes
My workflow is not standard, and neither am I, nor the companies that help. I focus on supporting brand expression, consistently and powerfully, across multiple digital channels.
From user research to user interface, wire-framing to prototyping. I do it all. I strive to explore new concepts across a diverse range of creative disciplines and digital applications.
User research / Wire-framing / Prototyping / User-testing / User interface
The brands I create differentiate, communicate & personify. They express core values, brand stories, key messaging, evoke feelings and are fully integrated for a digital world.
Branding / Identity / Digital / Signage / Iconography / Typography
Size does not matter and supporting start-ups has always been vital part of my work. With an open heart and an open mind to exploring new ways to imagine our world, I love partnering with innovative thinkers to bring to life their ideas and concepts.
Design thinking / Concepts / Ideation / Workshops / Strategy
A specific subset of hand letter unique, like no other. Drawn only by my ten fingers and arranged with great consideration, I create a system of letters, ready for digital usage.
Hand generated / Organic / Vector / Digital ready
Our campaigns deliver cross-channel cut-through. I believe in strengthening connections with existing customers and building relationships with prospects to deliver lasting results
Branding / Campaigns / Marketing / Advertising
The design process
J.
To really emmerse myself in the project I spend a great deal of time trying to unpack, discover. I try to understand competitive reviews, user personas, analytical data and get as much information I can get.
I like to take on a user-centric approach in order to view insight into the customers. Staying up to date with current design trends whilst respecting design traditions and simply gathering specific requirements for a project is critical before moving forward.
Competitive Reviews / User Personas / Analytical Data / User Research / Questionaires
Defining the problem(s) quickly means kickin' it old school.
Before starting on Figma I like to draw out all of my ideas, whether it's on a napkin, post-it-note or paper. I then prototype and wireframe design to help me map out the user journeys, workflows, quickly receive feedback and make changes.
Sketching / Napkin ideas / Asking questions / Problem identifying / Wireframing / User testing / Visual research
After consulting with the stakeholders, recommendations are given as a result of user testing. A single great idea is taken to move forward to the design lab.
Complex problems now have a clearly defined solution and this means everyone is on the same page with the way the solution will be executed.
Stakeholder Engagement / Decision Making / Define Solutions / Feedback loop
At this point, attention to detail is paramount and it could mean endless hours of shifting of moving pixels around. The constant iteration and refinement is a must and honestly there is no other substitute but to spend that extra time to make sure everything is where it should be.
Additional micro -interactions help delight the user. A clean, minimalistic approach is taken to ensure designs remain relevant and timeless.
User Interface / Micro-interactions/ Design System / Guidelines / Moodboards / Visual Design / Animation / Illustration
Final stages, with all the design specs, user testing recordings, finding packages up and delivered with a virtual box and ribbon.
All of the files and elements in a cohesive and organised way ready for the handover. Shipping my final design product out is the final and more satisfying part of the process. As a creative, I believe that creating and collaborating on design work with another person or group of people is truly empowering and the most rewarding thing.
Dropbox / Invision / Zeplin / Vimeo / Client Satisfaction / Ongoing Support
