Madpaws
Provided UX/UI design recommendations on MadPaws website and designed the pilot Woof chat app.
Mad Paws is a Sydney-based start up that was created to fill in the ever growing need in the pet boarding market for affordable, and local pet accomodation. The Mad Paws is a platform connects thousands of Pet Owners with loving Pet Sitters across Australia.
CLIENT
MADPAWS
key deliverables
uX/ UI Recommendations
user testing
Woof chat app
platform
responsive web
MOBILE DESIGN
TABLET DESIGN
DESKTOP
the team
Lead UX Designer – Priyanka Kaul
SENIOR UI/UX Designer – Julia Le
SENIOR UX Research — Angela Liu
the outcome
4.7 star on APPLE STORE
4.2 star on google play store
Partnership with Quantas
THE strategy
We helped to strategise, design and re-define the way Australian pet owners and pet sitters interacted.
We explored and identified the logical touch-points for chat to be weaved throughout the web journeys. We leveraged the thinking completed on the existing chat application audit. Once these web chat journeys have been agreed upon we adapted the previous designs to accomodate the chat on web screens.The chat app was designed for responsive experience on desktop/tablet/mobile.
Conducting multiple sprints and workshops to better understand the business goals and requirements. User testing on 10 customer interviews which helped us discover useful insights. From the qualitative data we gathered, we concluded
A high-fidelity prototype has been refined following user testing. These include minimal changes as well as suggestions for more dramatic changes should this provide value to users.
USER TESTING BRIEF / DELIVERABLES
RECOMMENDATIONS
1. Discoverability
For new users, discoverability on certain functions posed an issue. They mentioned that buttons were not where they were expected. In particular, making a new booking was an issue. Make an obvious button for adding new booking on bookings list page.
2. Sticky header
In the pre-testing prototype, sticky header anchored to Approve button which was below the fold and not noticeable. Sticky header should be moved to the left column, and anchor to the relevant conversation frame to avoid losing that action in conversation.
3. Revise copy
For new users, discoverability on certain functions posed an issue. They mentioned that buttons were not where they were expected. In particular, making a new booking was an issue. Make an obvious button for adding new booking on bookings list page.
Image above: mobile screens
log in screen, messages, calendar, booking form, gallery
DESIGN UI KIT
The screens were designed for user testing on desktop along with specifications for components and UI toolkit for tablet + mobile to assist the developers with the build. Invision and Zeplin were used to deliver the design screens.
Image below: uI kit
THE woof app
The current mobile application is avaliable on the Apple Itunes store with a 4.7 star rating.
