I created brand new design guidelines to assist with brand recognition. With the need for mobile redesign, the new brand guideline increased the velocity of current and future development. This is a working progress and will evolve over time.

Research: Due to EHs' rapid growth, data was readily available and I was able to use this to accurately define the user base. As well as access the users interaction for various cases. Countless hours was spent conducting research to find the best solution to issues such as, the display of multiple cost centers, creation of multiple modules, display of extensive listing, accessibility of switching organisations and the difficulty of push notifications when a user is a part of multiple organisations.

Scenarios and Personas: The target audience for the mobile app were both employers and employees within the pink collar industry. Each persona represents a significant portion of people to focus on a memorable cast of characters. This allowed me to create different design for a specific somebody rather than a generic body and bring context to their products.

Sprint Plans: Much planning and consideration was given to the mobile development, using Lean UX methodologies, fortnightly sprints were conducted to ensure the users were provided with as much value as quickly as possible. Tools: Pen & Paper, Adobe Illustrator, Adobe Photoshop, Sketch, Invision App.

Usability Testing: One of the most important stages while redesigning UX/UI of this mobile application is the user testing. Often even the most brilliant ideas turn out to be the most impractical design for the target users. There were many aspects that received feedback from the users included, the main creation button covering content on the following screens or how many steps longer it took for the user to finalise their intended tasks. To provide maximum of cleanness and simplicity, all the screens were designed with a light background, large, clean aesthetic.